Each Tuesday, you'll find a new tip, technique or tool to use to help boost your Liver Life Walk fundraising success! Today, we'll focus on the use of personalized online fundraising webpages.Each person that registers online for the Liver Life Walk will automatically receive an online fundraising webpage, making it simple for others to make a donation. Personalizing this webpage will educate others about why this cause is important to you and encourage them to get involved and make a donation. It's easy to add your personal story and a photo. For a great example of a Liver Life Walk team fundraising webpage - check out Logan's League!
Keep it simple and use the tools you have – online fundraising webpages make it easy! Online fundraising is on the rise. The eNonprofit Benchmark Study recently found that “the total amount of money raised online increased by 26 percent from 2007 to 2008.” What does this mean for you? Individuals are becoming more engaged in and more comfortable with online fundraising. If you make it easy for your donors to find your website, this growing trend will work in your favor!
Of course you will still have individuals who prefer to send a check. That's great too! However, it is probably most effective to offer both and offline and online option, while really focusing your efforts on the online fundraising. According to Fundraising Success, “Participants using online tools tend to raise six times more than those who don’t.”
Stay tuned tomorrow for Wellness Wednesday and a discussion about Biliary Atresia.
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This is awesome! I did my first Lupus walk in April when I arrived to Dallas, wasn't even in town for 5-days. I was able to met some great people which resulted in me going to support group meetings and becoming an Lupus Advocate. Great post.
ReplyDeleteToni
Toni-so glad to hear that the walk experience was meaningful for you! I hope that those participating the Liver Life Walk are making the same kind of connections too.
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