Why walk?

History has shown that Walk events tend to be very successful fundraising events for nonprofit organizations for many reasons. Love To Know notes the top athletic fundraising events and some reasons why they are so successful.

Having been involved in planning some of these events before myself, I have seen the success stem from things like no barrier to entry – anyone can participate in this type of event; the use of online fundraising tools which allows for quick and easy solicitation of support; and the idea that people give to people, which I will explore a bit further today.

The reason that individuals can be successful at raising money on behalf of an organization is discussed on The Fundraising Coach website and Humane Fundraising with the idea that personal touch goes a long way. Humane Fundraising says to "Remember, people are giving to your group initially because you’ve pulled on a heart string and truly presented the idea with passion. That’s what gets them to bring out the checkbook." Think about it. You probably get dozens of generic direct mail and email pieces asking you to get involved, volunteer, or donate right? Which ones do you actually respond to? Most likely, it is the ones that are personal or the ones that came from someone you actually know.

This information can be an important starting point in raising funds for the Liver Life Walk. Personalize your requests and see how your audience responds. You can see an example of how I have personalized my own misfritz fundraising webpage and use that as a tool to invite others to donate and register to walk with us on event day.